Zelda Producer Eiji Aonuma Embarks on a Quest

Although I try to not get too caught up in companies’ marketing strategies, the way in which Nintendo has communicated with its fans has just been infectious throughout the past few years. From Reggie Fils-Aime hiring a child as his successor to Bill Trinen’s donut escapades, the company has exhibited a refreshing sense of showmanship.

There’s just something inherently endearing about seeing the CEO of a video game company either act like a complete doofus or present himself with such childlike enthusiasm. I get that it’s all done with the end goal of selling a product, but it’s a form of presentation I wholeheartedly welcome nonetheless.

That said, Nintendo just released a couple of videos chronicling Twilight Princess director and Zelda series producer Eiji Aonuma’s heroic trek through the frozen wilds. Throughout his adventure, he encounters not only one of Breath of the Wild’s Guardian enemies, but also the Master Sword itself. Take a look after the jump!

That bit where he tosses the snow toward the screen — what could be more pure than that?

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